Asian Paints- India’s Largest Paint Company

International Paints Company Brings Operational Efficiency Through Process and Systems Uniformity

About the Client


  • Asian Paints is India’s largest paint company and ranks among the top ten decorative coatings companies in the world. It operates in 22 countries and has 29 paint manufacturing facilities in the world, serving consumers in over 65 countries. 
  • The Company has an enviable reputation in the corporate world for professionalism, fast-track growth, and building shareholder equity. It operates in five worldwide regions, including South Asia, Southeast Asia, South Pacific, Middle East, and the Caribbean. 
  • The Company markets five corporate brands, namely Asian Paints, Berger Internati onal, SCIB P aints, Apco Coati ngs, and T aubmans. It operates through its subsidiary Berger Internati onal in 10 markets; in Egypt through SCIB Chemical SAE; in the South Pacific as Apco Coati ngs; and in Fiji and Samoa as Taubmans.

Executive Summary


The various Asian Paints subsidiaries across the world used diff erent systems. This led to different business processes and monitoring challenges. To ensure that its internati onal business kept pace with the parent company, it was important that the subsidiary had uniformity of processes – enforced through an enterprise system.

The subsidiaries were at different stages of growth and maturity, largely midsized. They possessed a variety of existi ng s ystems, leading high IT administrative costs and duplication of efforts in r eporti ng. 

The company’s executi v es saw a criti c al need to standardize operati ons in the internati onal mark ets and fi nd a business solu ti on tha t could cater to such mid-sized enti ti es. Since the solu ti on w as to be deployed across several countries, total cost of ownership and support were key considerati ons.

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