Marico- Leading Consumer Products & Services Companies

Marico Egypt LCC (MELCC) took over ‘HairCode’ and ‘Fiancee’ - the leading hair oil and cosmetic brands in Egypt.

About the Client


  • Organisation was established in 2004 to distribute grant funding from the proceeds of licensed gaming machine in New Zealand 

  • In the last 15 years of operation, Organisation has contributed more than $90 million to community groups, organisations and initiatives

Highlights


Marico Egypt LCC (MELCC) took over ‘HairCode’ and ‘Fiancee’ – the leading hair oil and cosmetic brands in Egypt. MELCC was exposed to several challenges while trying to run and manage operations a t a newly aquired facility. Some of the major ones experienced by them were as following: 

  • Financial information was delayed and unreliable since it was maintained and controlled manually 
  • Inefficient inventory management and manufacturing processes optimization since spreadsheets were the only available tools.
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