Channel Management

ENHANCING SALES CHANNEL EFFICIENCY

In industries such as FMCG, Building Material, White Goods, Hi-Tech Equipment etc. which are largely unorganized and typically channel driven; the modern retail format is scarcely adopted. Customer reach, therefore, becomes solely dependent on the readiness of dealers – usually not exclusive to a particular brand – to recommend their products to the end customer. Given the extremely competitive nature of these industries, the manufacturers have a growing need to connect with dealers & customers alike, to generate ‘pull’.

Challenges
  • Inadequacy of Sales Force
  • Lack of Interdepartmental Collaboration
  • Inefficient Channel Management
  • Fragmented Customer Data
  • Poor Customer Engagement

Benefits
  • Channel Empowerment
  • Sales Force Automation
  • Process Automation
  • Customer Engagement

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