Dynamics 365 Marketing

Turn prospects into business relationships

Dynamics 365 Marketing solution provides an integrated platform for creating, planning, executing, and analyzing your multi-channel marketing campaigns. Leverage Dynamics 365 Marketing to drive brand awareness and personalize buyer experience. Dynamics 365 for Marketing helps organizations to improve the effectiveness of their marketing activities.

The solution enables an organization to build and nurture sales leads, align sales and marketing, run multi-channel campaigns, track prospects and make smarter decisions to maximize marketing ROI.
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The key features of Microsoft Dynamics for Marketing are:

  • Convert Prospects into Relationships
  • Manage Campaigns Effectively
  • Create and Nurture Leads
  • Align Sales and Marketing
  • Gain Marketing Insights

Convert Prospects into Relationships
Leverage Microsoft Dynamics 365 for Marketing to convert prospects into business relationships. Create and nurture sales qualified leads using multi-channel campaigns and personalized lead nurturing. Align sales and marketing together with a single source of shared information, automated processes, and Office 365 collaboration tools. Enable smart decision making using intuitive dashboards and reporting to maximize your marketing ROI.

Manage Campaigns Effectively
Execute coordinated campaigns using configurable templates, reusable content blocks, and design tools. Go beyond email marketing to make the customer experience a ‘journey’. Use multiple channels (email marketing, web landing pages, events, SMS integration, and phone calls) to attract the right prospects and enable your customers to take action using the channel of their choice.

Manage your marketing spend by creating a budget and track the costs for campaigns regularly. Dynamics 365 for Marketing solution provides automated workflows with re-targeting across channels and delivers real-time insights.

Create and Nurture Leads
Use LinkedIn Lead Gen Forms Connector to target audiences, capture leads, configure lead submissions and create a buyer’s journey based on LinkedIn content and interactions. Enable your marketing teams to develop and nurture these leads. Track and analyze the performance of captured leads and compare it to sources.

Align Sales and Marketing
Share a single source of information to manage contacts, leads, and customers with sales and marketing teams for delivering consistent results across the buyer’s journey. Deliver consistent messaging between sales and marketing. Track prospects throughout the journey to increase retention rates, reduce sales cycles, and increase close rates. Move prospects efficiently through the marketing and sales funnel with automated workflows to deliver sales-ready leads and drive follow-ups.

Gain Marketing Insights
Measure campaign performance and get standard reports to monitor and analyze marketing activities, including campaign activity status, campaign performance, and campaign comparisons. Build custom dashboards to analyze performance. Use embedded intelligence like dynamic segmentation to target the right audience, right lead scoring models to prioritize leads, and customer interaction insights to personalize engagement.

Use Dynamics 365 AI for market insights to bring together insights and reports from events, emails, landing pages and from various social media platforms. Use social insights to gain competitive intelligence, measure and manage your brand reputation. Conduct online surveys to better understand your customer needs and apply to learn to your marketing investments.

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