The company was winning large accounts globally & planning to extend its footprint dramatically – to cover more than 50 countries in a very short period. Most customers had international presence & were being served by the company in multiple countries. Hence, consistency in product pricing and customer experience was critical. With growing operations, monitoring the pipeline and sales across countries had become increasingly difficult in absence of a robust CRM solution.  

• Various countries had their own, independent implementations of Microsoft Dynamics ERP. There was no centralized database to provide a unified view of customer activity and history.  
• The ERP failed to provide in-depth visibility into account hierarchy & transactional details resulting in delayed or ineffective communication with customers.  
• Management needed a consolidated view of pipeline and sales.