New export destinations and diversification of product portfolio meant varying consumer behavior and demands, which raised the need for streamlined product development and distribution processes. Goldiee Masale’s business includes make-to-stock and make-to-order.

The company could no longer rely on a myriad of disparate legacy systems to develop, produce, and distribute its expanding line of products to its expanding customer base.

Some of the major concerns for Goldiee Masale included:

• High Inventory carrying cost: Not able to optimize Inventory level due to lack of
  real-time stock visibility. The situation is aggravated since Goldiee Masale has
  items (both raw material and finished goods) with limited shelf-life, and thus
  required to be tracked.
• Inefficient material requirement planning and production schedule
• Long order fulfillment cycles
• Ineffective sales analysis
• Inefficiently managed dealer network