Few industries like FMCG, Hi-Tech Equipment, White Goods, Building Material, etc. are primarily unorganized and are typically channel-driven. The modern automated and intelligent methods are scarce in these industries. The Customer reach is, therefore, solely dependent on the dealers and their readiness. These dealers are usually not exclusive to a particular brand and are not bound to recommend a brand’s products to the end customer. Given the extremely competitive nature of these industries, the manufacturers have a growing need to connect with dealers & customers alike, to generate ‘pull’.
Microsoft Dynamics 365 offers a unified Channel partner management platform enabling the business to perform functions like registrations, sales & orders, discounts & approvals from a single dashboard. It provides unmatched peace of mind with assignment tracking and monitoring.
Bringing harmony between campaigns running across various offline and online channels is the biggest challenge of modern marketing teams. Microsoft Dynamics 365 for Channel Management addresses this challenge by collaborative campaigns. It enhances campaign effectiveness and sets up quick approval matrix.
Dynamics 365 integrates multiple ERP and CRM functions to offer a comprehensive order management system. It provides services like inventory management, product pricing and configuration management in one integrated dashboard.