Somany Gets Microsoft Dynamics NAV for Operational Homogeneity & Better Control

About the Client

Somany, the seller of the highest quality of ceramic and vitrified tiles is amongst the front runner in the Indian tiles sector.

Prior to the implementation of Microsoft Dynamics NAV, the annual turnover of Somany was Rs.2452 million in FY 06 which grew to Rs. 11085 million in FY 13.

While Somany moved towards an exciting phase of expansion and growth; came the moment of truth. The management realized that while the business was scaling up, their legacy system lacked the capability to match the growth. This developed the extreme need for a robust and integrated business solution.

After a rigorous evaluation of various solutions and vendors, Somany decided on Microsoft Dynamics NAV as the solution and Alletec – proficient in NAV implementation & strong knowledge of the building material industry – as its implementation partner. The solution helped Somany make a shift and adopt a common platform across all its locations, and also achieve the desired level of control over operations.


After several rounds of investigative & diagnostic sessions between teams at Somany & Alletec, the solution was implemented as follows:

  • Microsoft Dynamics NAV was chosen as the core application.
  • A two-phased implementation plan was undertaken. The 1st phase involved implementing Sales, Purchase, and Financial Accounting modules in order to streamline Sales and Purchase Order processing across all depots. The 2nd phase involved the implementation of the Manufacturing and Inventory module at both plants to optimize capacity utilization and inventory management.
  • Besides, a Dealer Portal was also activated at select dealer locations to allow real-time information flow.
  • On the recommendation of Alletec, an independent HR solution Adrenalin was also implemented recently.
  • Alletec also rendered extensive system training to reluctant users – facilitating smooth Change Management.
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