Steel Forgings Manufacturer Delights Customers & Enhances Profitability through CRM

About the Client

  • CHW Forge is a manufacturer of wide range of steel & aluminum forgings which find applications across diverse industries. It has earned a reputation for producing long lasting forgings of exceptional quality since its establishment – most of the times – Engineering to Order. 
  • Well known for manufacturing carbon steel, alloy steel, stainless steel & duplex stainless steel forgings using the best raw materials, advanced machinery, modern production techniques and testing processes adhering to international benchmarks; CHW Forge is recognized by the Central Boilers Board as a certified ‘Well Known


The customer base of CHW was extending across the globe & it was imperative that the services be aligned to the demands of the customers. With growing business volume, the contact or lead management system was becoming increasingly unstructured which resulted in business pains:  

  • No structured lead capturing mechanism existed. Spreadsheets maintained by individual salespeople were isolated from the team. This adversely affected the volume of new & repeat business while the competitors were performing relatively well. CHW’s market leadership position was at stake. Inadequate visibility of sales processes caused limitation in management’s ability to make win – loss analysis and adapt.  
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