Pan-India operations & tremendous business potential generated the need for a common communication platform for sales team. Lack of effective information sharing between departments was leading to poor coordination – resulting in operational inefficiencies:  

• Incoming queries to CEP (Central Enquiry Processing) were segmented and allocated to the concerned department. Delays in resolution were leading to accumulation of a large number of pending enquiries which were difficult to track. This further led to prolonged enquiry to quote & quote to order cycles.  
• Inadequate top-down visibility into sales activity & unstructured quote creation & approval procedures prevented accurate win-loss analysis and led to uninformed decision making.  
• Insufficient proactive and informed customer engagement efforts led to missing cross sell & up sell opportunities.