With the increasing public acceptance of the stem cell technology the company’s customer base was rapidly increasing. The company deployed a team of almost 400 sales people at 100 locations in India and abroad to cater to these increasing demands. The company realized the need for an integrated business solution to efficiently monitor global operations and address the following major business pains:  

• Lead Management: A spurt in the number of leads made prioritizing, lead follow-up and qualification difficult, resulting in an inefficient sales cycle.  
• Collections Management: Storage period of 21 or more years required apportioned payments which made general ledger maintenance a tough task.  
• Inventory Management: keeping record of huge number of cryopreserved samples in storage.