Standing second in the world in the number of mobile phone users, India sees an increase of around 6 million subscribers every month. Today, out of the 6 billion mobile phones in the world, close to 1 billion is used in India. This comes to about 70% of our current population. That, in fact, is a whopping number.

India also stands out amongst the most prominent countries in the field of Mobile application development. This isn’t just because of low-cost manpower but also because of its young talent. Mobile application development has evolved as one of the most prominent sectors in the last decade or so. In this Smartphone era, people need apps for everything and our capable Indian application designers put forth a valiant effort while creating Smartphone applications. 
Today technology is moving around mobile phones and that is the reason why every single IT firm is concentrating on mobile application development in India. Billions of mobile devices and users with a variety of mobile platforms make mobile application development field one of the most lucrative career options. Android, iOS, Blackberry, Windows phone, and numerous more mobile platforms are now available in the market with a huge customer base.

The latest trend in Mobile app development:

Mobile app development is one of the most sought after career option these days. With a number of individuals predisposed to smartphones, this field is getting to be noticeably one of the greatest treasure for the Startups as well as established companies. Some latest mobile app development trends follow:

Responsive Design:

Responsive Design is an approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform, and orientation.  A huge number of people and business are concentrating on Mobile, a tremendous consumption of multimedia content, eCommerce website browsing, games, Internet banking, web browsing is raised with mobile devices. A wide variety of mobile phones and gadgets are available in the market -making responsive design an extremely essential requirement for applications and also for websites. 

Advanced mobile application development:

Developing a native app for every platform requires a different development toolset and duplicate code bases. Mobile Web sites have a single code base, but limited access to native device capabilities and aren’t deployable by the store model. Hybrid mobile apps can be the best of both worlds. An example could be platforms like Apache Cordova, Xamarian, PhoneGap and Intel XDK on which you can build rich mobile apps that have access to the native device capabilities using HTML5, JavaScript and CSS. People need creative applications for their mobile phones and that is the reason we have to build up those applications that can bode well.

Cloud-based mobile applications:

Mobile cloud apps are very similar to web-based applications. The main similarity is that both mobile cloud apps and web apps run on servers external to the mobile device and require the use of a browser on the mobile device to display and then use the app User Interface (UI). In addition, they both are targeted for multiple mobile devices versus a single mobile device, as are native apps. Today people need cloud-based applications like dropbox and Amazon cloud player.

Internet of things (IoT):

This is the latest buzz in the mobile application development market in India. Many companies are taking a shot at building IOT integrated apps. IOT is a highly demanded segment of the mobile application development market. A smart city or smart home isn’t possible without IOT idea where innovative minds can connect out normal home appliances with the internet. Taking a look at TADO, an app that controls the heating and cooling of the room, while connecting to a device which has been attached to the room. This is the best example of the perfect combination of enterprise apps and the Internet of Things.

Wearable Technology:

Wearables form a part of the Internet of things. Using wifi or Bluetooth, Wearables like health band, Apple’s iWatch, google glasses are slowly gaining popularity in the mobile app development market in India and abroad. Healthcare is one of the most promising areas where the majority of wearable technologies and gadgets are invented. Healthcare devices and apps like Fitbit (fitness tracker), pebble time (app to measure your sleep), PIP (tiny device to manage stress level), AliveCor heart monitor, Withings blood pressure and many others are gaining popularity. This is really a new territory where most of the mobile app development companies in India are working nowadays.

Enterprise mobile app development: Today not only a common man is using mobile apps for their everyday work but also big enterprises are working on mobile applications. The vast majority of big enterprises are centralizing their work on mobile devices to increase efficiency and productivity. Enterprise mobile app development is highly adopted trend these days for most of the big enterprises and organization making mobile applications. Different types of mobile applications include approval apps, inventory apps, field service apps, Human resources apps, and others. Use cases for approval apps include purchase requisitions, AP Invoice, Expenses, Time Management fields. An Enterprise mobile application belonging to an organization is expected to be used by only the workers of that organization. Even the core ERP/CRM business applications are being rendered on mobile these days.

Beacon Technology: 

A Bluetooth based beacon concept, which allows Bluetooth devices to broadcast or receive tiny and static pieces of data within short distances. In simplistic words, it consists of two parts: a broadcaster (beacon device) and a receiver (smartphone app). This is a standout amongst the most intriguing, interesting as well as innovative concepts. Apple has introduced iBeacon technology in iPhones to empower it with the latest technology trend. Another open beacon format from google Eddystone enables you to manage your beacons remotely, integrated with Google services.  Retail is probably the most cited example of an industry employing beacons, with big retailers like Macy’s & Lord and Taylor deploying them in their stores. With the help of beacon technology retailers or other venues that have a beacon in place can detect where the customer is at any given moment. Being able to track their customer through this they can push timely messages to that customer promoting products or providing other useful information. But retail represents just one of many kinds of businesses that can benefit from beacons. 

Artificial Intelligence (AI) in the mobile app:

Artificial Intelligence has become an intriguing topic for today’s innovators who are deeply involved in the domain of technology. Besides enhancing productivity in other industries, mobile app development is another field where AI casts its spell. Majority of the efforts invested in the mobile app development process are focused on improving the user experience. With this idea central to mobile app technology, UI elements of any mobile app must be intuitive, interactive and immersive. With adaptive intelligent capabilities like machine learning, Natural language processing, Machine vision and knowledge context management AI fulfills this purpose, all so intelligently.

An example of how AI will enable the organization in enhancing their service is that Business apps integrated with AI will harvest the wealth of consumer information from POS, online traffic, mobile devices etc. The algorithms within these apps will process and adjust their data to learn about trends and encourage the apps to create more contextual marketing messages and notifications.

AR, VR, and MR in applications:

The trend of VR app development is on the rise and evolving very fast. So no wonder that businesses are looking for experienced VR app developers who are skilled in creating immersive new apps and games. Generally developers today build VR apps using popular engines for gaming: Unreal and Unity. Both platforms let developers create immersive VR experiences ready for use with VR software and hardware such as Oculus Rift, Playstation VR, Google VR, Steam VR, Leap motion, Samsung gear VR etc. On the other hand, what’s great about AR or augmented reality is that it’s already everywhere in mobile apps that aim to provide an enhanced user experience.

AR apps fall into two categories: marker-based AR apps and location-based AR apps. Based on the position of a given mobile device the latter type of AR apps is able to provide contextual info on real objects. Such contextual data may include helpful tips or directions to some shops or restaurants, locating a car in the parking space etc. On the other hand, marker-based AR apps work by identifying certain patterns (such as logos, QR code etc) and superimposing a digital layer on them in the real world. On a different note when one combines augmented reality with virtual reality a mixed reality or MR occurs. Sometimes mixed reality is also called hybrid reality.

The technology behind MR is more advanced than simple virtual reality. It can be explained as placing a digital object in your real environment and interacting with it according to some programmed scenario. For example, to create a realistic holographic behavior the technology of mixed reality uses special sensors and optics that help to understand user’s physical environment and act accordingly. 

 Mobile App Development Scope in India:

“Mobile is the future of Software Development”- Google’s Eric Schmidt

With the increase in the number of mobile phones, there comes a demand for better applications. And in turn a huge scope for mobile app development in India. Now, this throws light on why companies like Samsung, Nokia, Apple, HTC, Google and others are going wild with their innovations- increase in the need and use of mobile applications.

Well, this is truly a very critical discussion, as India is a leading software development hub in the world and listed as a standout amongst the most innovative and cost-effective IT service provider. There are huge possibilities in the application development sector in India to make a successful career.
The availability of cost-effective and talented developers has made India a hot spot for companies looking for mobile app development. Indian developers are working fairly, however, very few countries can provide you such a good app developed at an affordable price.