DAG adopts D365 FSCM and D365 Sales & Marketing apps to achieve a seamless way of managing their inventory of artwork and increasing sales

Business Overview

Delhi Art Gallery, also known as DAG was established in 1933. The gallery is the world’s largest repository of Modern Indian Art comprising 20th and 21st-century preserved art. Delhi Art Galleries are in New Delhi, Mumbai, and New York.

DAG has successfully helped in gaining recognition for India’s modern masters whose legacies and apathy had been lost to time due to a lack of enough viewers, collectors, promoters, curators, or scholars.

DAG is also involved in other activities such as:
 Historical curatorial exercises
 Art publishing and filmmaking programs
 Art appreciation workshops and education initiatives
 Interfaces with the financial and corporate sectors by way of talks and curated walks
 Relationship building with institutions and museums around the world
 Participation in international art fairs
 Creating tactile aids for the specially-abled


AG has been using a legacy system for the galleries, which was not up to date and had very limited features. The lack of integration between these systems was another major issue. The absence of necessary features was preventing the organization to manage the huge number of artworks in the stock allotted under numerous classifications. Moreover, the organization didn’t have any dedicated system for customer engagement, which restricted smooth communication with the customers.

As a result, DAG was facing challenges in managing, selling, and marketing the stock of artwork in their art galleries situated within India and at multiple international locations. DAG was looking for a partner with an unparalleled track record in the implementation of Microsoft Dynamics solutions.

Alletec with a strong international deployment record of Dynamics 365, implemented a solution that made it easier for the organization to handle its finance, supply chain, sales, and marketing operations.

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