“Empowering Asia’s leading paint manufacturer & distributor to improve sales efficiency and customer care”

About the Client

  • India’s leading and Asia’s fourth largest paint company  
  • Operates in 16 countries and have 25 paint manufacturing facilities in the world  Serves consumers in over 65 countries  
  • Undertakes large scale projects to provide complete painting, coating and water proofing solutions to cater to various industries –  
  • Have a strong partner network across the globe 


Asian Paints (‘AP’) was looking for a partner to implement Microsoft Dynamics 365 CRM fully integrated with the backend ERP systems to be used by 500+ users from Project Sales, Retail Sales, Customer Service & Back office teams spread across 14 countries. 

‘AP’ was facing challenges in providing timely responses to increasing customer queries. Lack of accurate information was hampering productivity of customer support agents. ‘AP’ needed a platform to improve employee’s productivity and deliver exceptional customer experience in the market.

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