Asian Paints (‘AP’) was looking for a partner to implement Microsoft Dynamics 365 CRM fully integrated with the backend ERP systems to be used by 500+ users from Project Sales, Retail Sales, Customer Service & Back office teams spread across 14 countries. 

‘AP’ was facing challenges in providing timely responses to increasing customer queries. Lack of accurate information was hampering productivity of customer support agents. ‘AP’ needed a platform to improve employee’s productivity and deliver exceptional customer experience in the market.